TikTok has transformed from a dance-craze platform into a serious business powerhouse that's changing how brands connect with audiences.

Think it’s too late to jump on TikTok? Think again. There’s still a massive opportunity for businesses that know how to show up with the right strategy.

This article will show you why now is still the perfect time to join and how to stand out. From TikTok algorithm to key strategies to follow, we’ll walk you through every step you need to know.

Why TikTok Matters Now

TikTok has approximately 1.58 billion monthly active users globally. That makes it the fifth most popular social media platform, trailing behind Facebook, YouTube, WhatsApp, and Instagram.

In the US alone, there are about 170 million monthly active users.

With that number of users and a high engagement rate, TikTok is where attention lives right now. While Gen Z still dominates, millennials and even older users are flocking to the platform at surprising rates. Different generations are all tuning in for content that feels real.

And that’s exactly why businesses should be paying close attention.

It’s where brand visibility doesn’t have to come with a massive price tag. TikTok gives everyone a shot at going viral. Thanks to TikTok’s algorithm, even a small business can hit a million views with the right video.

Want to become viral overnight? Create genuine content. TikTok rewards authenticity over perfection. You can post “day in the life” clips and other behind-the-scenes videos that showcase your brand in the realest way. It’s where businesses can actually connect, speak plainly, and build real trust with real people.

What Kind of Content Actually Works?

Designed by Freepik

• Behind-the-scenes clips: Show how a product is made, packed, or tested.

• “Did you know?” Tips: Share niche knowledge in snackable bits.

• How-to videos: Focus on educational content related to your industry.

• Reaction videos: Stitch or duet with other creators or trending clips.

• Mini-vlogs: Think “a day in the life” but make it relatable.

• Customer stories: Feature real people using your product or service.

The key here is to create content that keeps viewers watching until the end. Hook them in the first 3 seconds with a compelling question or statement, then deliver value that makes them glad they stayed.

Setting Up a Business Presence That Actually Works

Numbers don’t lie. If you're still wondering whether TikTok is worth your time, let’s just say this: the data speaks louder than any marketing trend piece ever could.

• 68% of users say they look up reviews of a product or brand on TikTok before making a decision.

• 48% are already thinking about buying something on or from TikTok in the next three months.

• 55% say TikTok actively helps them discover new products and brands they wouldn’t have found otherwise.

You’re missing out on a lot if you ignore the power of TikTok.

First, you need to download the app and set up a TikTok Business Account. Pick the category that fits your business the best to receive customized content, events, and solutions.

Use your new Business Account to make videos and learn more about how the TikTok algorithm works. To get started, you can look at some of their suite of creative tools.

Once you’re in, optimize your profile:

• Use a clear, recognizable profile picture

• Write a concise bio that includes keywords and a clear value proposition

• Add a clickable link (if you have 1,000+ followers)

• Include relevant industry hashtags

The mistake many businesses make is treating TikTok like Instagram or YouTube. It's neither.

Overproduced content and hard sales rarely go viral on this platform. Both the algorithm and users place more value on authenticity and creativity, which is actually good news for smaller businesses. You don’t need a studio setup or fancy gear. What you need is a bit of creativity and the confidence to show up like a human.

Content Strategy Tips for Your TikTok Business Profile

Designed by Freepik

Pick a primary theme

Every account needs a core theme. Are you educating? Entertaining? Inspiring your audience? Maybe you’re mixing two, but avoid trying to be everything at once. When you choose your main content theme, focus on it and build your TikTok videos around it.

Follow trending audio, but with purpose

Don’t jump on every trend. Jumping on every trending audio is tempting, but ask yourself: Does it fit the brand voice? Sometimes, the most viral sounds clash with your message. Always use trends with intention, not desperation.

Schedule weekly brainstorms

Not every idea will land, but consistency matters more than perfection. Weekly brainstorms can help generate content ideas for days. TikTok doesn’t expect you to be perfect, it just wants you to show up regularly. So, keep your content calendar light but steady, and make sure your posting schedule is consistent.

Choose the right hashtags

When it comes to hashtags on TikTok, less is more. Forget the old “spam it with 30 tags” approach. It’s just cluttering your caption.

Stick to 3 to 5 well-chosen hashtags per post. Mix broad, trending hashtags with niche, industry-specific ones. These hashtags help the algorithm figure out who to show your content to.

Write engaging captions

Captions aren’t just an afterthought. They’re one of the most underrated tools on TikTok.

You can use them to add context, include calls to action, and improve accessibility for viewers who are deaf or hard of hearing.

It doesn’t have to be poetic or clever every time. Just make it useful. Treat captions like your second chance to hook, help, or humanize your content.

The Bottom Line

TikTok may feel chaotic sometimes, but it’s also where real connections happen. If you need a good social media management tool for your TikTok videos, Loopify is what you’re looking for.

It’s not just another scheduler. Loopify lets you plan smarter, post faster, and manage TikTok (and every other platform) without losing your creative flow. From content drafts to analytics—it’s all in one dashboard.

Create good content. Let TikTok do its thing. And let Loopify handle the rest.

Try Loopify today and see how we can make social seamless.