A few years ago, LinkedIn was a platform for networking and job searching. You’d drop in to tweak your job title or accept a connection request from someone you met at a webinar, then vanish into the void.

But now? LinkedIn’s a lot more than that.

In 2025, LinkedIn is literally thriving. With over 1.2 billion users worldwide, it’s become one of the most actively used professional platforms. Users are not just lurking. February 2025 saw 1.77 billion monthly visits. It’s where modern professionals talk and engage with their audience.

That’s why you shouldn’t sleep on this platform. In fact, LinkedIn marketing might be the missing piece in your social strategy.

What Exactly Is LinkedIn Marketing?

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At its core, LinkedIn marketing involves engaging with your network to achieve your business goals. It also involves creating content to promote yourself, your brand, or your clients' businesses. That could mean:

• Building personal brand authority through posts.

• Sharing insights, case studies, or behind-the-scenes stories.

• Connecting with decision-makers.

• Running targeted LinkedIn ads.

• Creating content that hits that perfect mix of value + personality.

Unlike other social platforms focused on entertainment or personal connections, LinkedIn centers on professional growth and business relationships. LinkedIn’s users want to learn something and gain insights from their connections.

Why LinkedIn Matters More Than You Might Think

For B2B marketers, LinkedIn is definitely the best platform out there. About 80% of B2B leads generated through social media come from LinkedIn. Whether you’re looking to generate leads or promote your brand, LinkedIn has live sessions and various ad formats to reach your objectives.

Planning to use LinkedIn for personal marketing? You can focus on job growth and building your own brand. Professionals show off their skills and accomplishments to connect with other professionals and leaders in their fields.

How to Build Your LinkedIn Marketing Strategy

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Optimize Your Company Page

Think of your LinkedIn Company Page as your business's professional home on the internet. It needs to be complete, compelling, and consistent with your brand identity.

Key elements include:

• Profile photo or logo

• Banner image

• Tagline

• Company size and type

• Website link

• About section with a brief overview of the company (history, mission, and values)

The best Company Pages tell a story about the business or brand and why others should connect with you. Make sure to fill out all necessary fields and post regular updates about the company. Pages with complete profile information get 30% more weekly views and are often favored by the LinkedIn algorithm.

Share Helpful Content

Content on LinkedIn hits differently than on other platforms. LinkedIn's algorithm tends to favor content that generates meaningful engagement.

Anything about career development, industry trends, and business solutions are a sure hit in this platform. Some content types that perform particularly well include:

• Storytelling posts

• Polls

• Carousel-style posts

• Behind-the-scenes

• Case studies highlighting client success stories

• Professional development tips and resources

This means thoughtful posts that spark conversations often outperform superficial content aimed simply at collecting likes. The more you engage with others, the more your name pops up in their feed and their followers’ feeds, too.

Post Consistently

LinkedIn's algorithm favors accounts that contribute regularly to the platform. When you post consistently, LinkedIn interprets this as a signal that you're an engaged user providing value.

LinkedIn marketing success rarely happens overnight. Instead, it's the result of consistent effort that compounds over time. Gradually, you can expand your network and reach new potential connections.

When people know they can count on you for regular, valuable content, they're more likely to consider you a reliable voice in your field.

But this doesn’t mean that you will post 10 times a day. A sustainable posting frequency is around 2-3 times a week, depending on your resources and goals.

Use LinkedIn Ads

If you want to reach a larger audience on LinkedIn, consider using LinkedIn ads. You can target based on job title, company size, industry, seniority, or even specific companies. The platform offers several ad formats to match different marketing objectives.

• Sponsored Content (boosted posts that appear in feeds)

• Message Ads (direct messages straight to LinkedIn inboxes)

• Dynamic Ads (personalized content based on profile data)

• Text Ads (simple PPC ads that appear in sidebars)

Why Loopify Makes Your LinkedIn Strategy Complete

LinkedIn marketing can be smart and strategic. However, it can also be simple, especially when you have a reliable social media management tool like Loopify.

Our tool takes the chaos out of content management. When you use Loopify, you can plan, schedule, and monitor all your LinkedIn posts from one clean dashboard.

Having Loopify in your corner will help streamline and amplify your marketing efforts. Try Loopify today and see how the right tools can transform your LinkedIn presence!