The Facebook algorithm in 2025 seems like a black box. What worked last year suddenly flops. As a result, brands are left guessing how to maintain relevance and visibility in the feed.

Amidst all the algorithm changes, Facebook is still very much alive, but it's different. Less about trendy virality and more about building lasting connections.

Not sure what types of content to post on Facebook? This article is your cheat sheet for crafting content that the algorithm still rewards. Let’s break down what kind of Facebook content still works in 2025, and why it matters more than ever.

Story-Driven Content

In an era of endless content streams, the human brain remains wired for stories. What stops the scroll now is real stuff.

The key is authenticity. Focus on real customer experiences, team member journeys, or authentic brand moments rather than creating fictional narratives.

✅ What’s working now?

• Behind-the-scenes anecdotes from business owners

• Honest “lessons learned” stories

• Small wins and relatable failures

Sometimes, a messy, unfiltered paragraph about a failed product launch gets way more engagement than a perfectly scheduled post about success metrics. Why? Because it feels human.

Short-Form Videos or Facebook Reels

Video continues to dominate Facebook engagement metrics, but the rules have shifted. Vertical video remains preferred for mobile consumption, and it continues to account for over 90% of Facebook usage.

While 2022 to 2023 saw ultra-short content win the day, in 2025 we're seeing a return to slightly longer formats (60-90 seconds). This slightly longer duration allows for more meaningful storytelling.

The most successful videos follow a clear pattern:

• Hook viewers in the first 3 seconds with visual interest or an intriguing statement

• Present a single, focused message or story

• Include captions

• End with a clear but soft call to action (CTA)

Nostalgia-Fueled Throwbacks

Nostalgia is a content superpower on Facebook in 2025. In an era where authenticity trumps perfection, throwback content resonates more than ever. It reminds your audience that behind the polished branding and curated feeds is a real journey full of growth.

Not only does it humanize your brand, but it also adds a dash of emotion, which Facebook’s algorithm still favors. Try these simple tips:

• A side-by-side photo from your first-ever office vs. today

• A screenshot of your first sale notification

• A past team photo or launch event

• An important milestone from a few years ago, using the Facebook memories feature

It’s the digital version of “look how far we’ve come,” and people love that. Aside from bringing warm fuzzies, nostalgia reminds your followers why they started following you in the first place.

Interactive Content and Question-Based Posts

This year, Facebook's algorithm continues to reward content that generates active rather than passive engagement. Posts that prompt users to make choices, share opinions, or participate in lightweight activities consistently reach more people.

For example, questions like “What’s a piece of advice you wish you ignored?” or “When was the moment you knew you were burned out?” all spark actual thought.

Not only do these invite more thoughtful answers, but they also drive deeper discussions.

Other effective interactive content formats you can try:

• Polls and questions that tap into identity ("Which type are you?")

• Light-hearted debates on non-controversial topics

• "Caption this" or "Fill in the blank" prompts

• "Tag someone who..." posts that encourage community building

When crafted thoughtfully, these interactive posts generate genuine conversation rather than shallow engagement.

Micro-Community Building

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Facebook may be saturated with content, but one area where it continues to shine in 2025 is community. We’re talking about micro-communities. These are the tightly focused spaces built around specific interests, goals, or identities within your broader audience.

Facebook Groups remain one of the platform's most valuable features for brands and creators. Unlike public pages where your message is often diluted by algorithms, Groups encourage deeper and more intentional conversations.

By creating niche communities, you speak directly to your audience and build relationships that last.

But community-building doesn’t have to stop at Groups.

You can build micro-moments of community right on your page. Why not spotlight your audience and make them feel seen? Try giving shoutouts to your top followers or reposting user-generated content (UGC).

You’d be surprised how much engagement you can get by making other people the stars of your page.

Simplify Your Facebook Content Strategy With Loopify

For content creators, Facebook continues to deliver results. If you show up with real stories, meaningful value, and personality? You will stand out without having to shout.

Looking for an easier way to manage your Facebook profile? Try Loopify today!

Loopify is a social media management tool built for today’s creators. It helps you plan, schedule, and loop your high-performing Facebook content.

With Loopify, you can schedule posts across multiple platforms with ease and identify which content is driving real engagement. Let Loopify do the heavy lifting so you can focus on what matters most: creating content that connects.