It’s easy to spend hours making TikTok videos, only to watch them flop with minimal views and engagement.

The truth? Not every content style fits the platform’s fast-evolving trends.

If you're a content creator or a social media strategist feeling stuck, this guide is for you. We will break down the content types that are currently dominating TikTok.

Behind-the-Scenes (BTS) Content

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TikTok isn’t Instagram. This means you don’t need polished perfection. The majority of users on TikTok are craving authenticity more than ever.

They love getting a peek behind the curtain. Whether it’s exclusive sneak peeks or a tour of your workspace, people eat it up.

All this behind-the-scenes content gives viewers that coveted “insider access” feeling. These types of videos give a more personal and relatable connection with the brand. As a result, BTS videos consistently generate high engagement.

Why? Because it feels human. It humanizes your brand and creates trust among your target audience.

Storytime Videos

Great stories have captivated audiences no matter what platforms are used. But on TikTok, you've got about 2 seconds to hook viewers before they swipe away.

From personal confessions to brand origin stories, humans are wired to pay attention to narratives. The most successful storytelling content follows a simple formula:

• Start with an unexpected hook

• Build tension through the middle

• Deliver a satisfying conclusion or twist

For creators and brands, think of memorable moments—wins, losses, cringe-worthy missteps—and craft them into bite-sized stories. When viewers feel emotionally connected to your content, they're more likely to follow, share, and engage.

Quick Tips and Micro-Education

LinkedIn isn’t only the place where users love to learn. Here's a universal truth: people love learning if you make it fun and hassle-free

Did you know that educational content on TikTok gets shared up to 3x more than purely entertaining content?

Educational TikTok content is booming recently. But we’re not talking about classroom lectures. ****No, it’s not about dumping knowledge. We’re talking about short but informative content that leaves them wanting more.

The key here is “micro.” You need to break down complex topics into bite-sized, easily digestible chunks in under 60 seconds. This could be industry tips, life hacks, skill tutorials, or quick facts that make viewers feel smarter.

This type of content has incredible staying power. While trend-based videos might give you a quick spike in views, educational content keeps getting discovered months later.

Product Demos

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Nobody hops on TikTok begging for another sales pitch. But you know what does grab attention? Subtle, almost sneaky demos that feel more like a recommendation than a hard sell. Some examples are:

• Unboxing videos where the creator reacts genuinely

• Quick tutorials on how to use the product

• “Day in My Life” vlogs where the product is naturally featured

If you’re managing brand content, focus on storytelling. TikTok users know if a post feels too “salesy.” But if it feels genuine, if it makes them curious, they will watch, engage, maybe even repost it.

User-Generated Content (UGC)

This format works especially well for product-based businesses. UGC on TikTok refers to videos created by users rather than brands or companies.

Think of ASMR unboxing videos or testimonials from your happy customers.

These real, unfiltered videos from your audience often outperform content you create from scratch. It provides social proof and makes your followers feel seen and heard.

To include UGC in your content strategy, you can set up systems to collect content. Something like “Show us how you use our product!” is enough. Always request permission to repost and credit them properly.

Point-of-View Content

POV videos drop viewers right into a relatable, emotional, or aspirational scenario. This format works across just about every industry:

• Fashion brands: “POV: You show up to the party and everyone actually notices your outfit.”

• Fitness coaches: “POV: You finally hit your first pull-up after months of training.”

• Service-based businesses: “POV: You find a virtual assistant who actually understands your voice and brand vibe.”

These relatable videos put viewers directly into a scenario. Since POV content taps into specific emotions or experiences, it often resonates with your target audience. When done right, viewers feel seen and understood.

Pro tip: Pair POV content with trending sounds when it makes sense. Some POVs hit harder when the music or dialogue amplifies the emotion you're showing.

Nail Your TikTok Strategy With Loopify

TikTok isn’t a one-size-fits-all platform. What resonates with a tech startup might fall flat for a fashion brand. The key here is to constantly read the room and explore different content types.

The most successful TikTok strategies don’t rely on just one content type. They mix formats to keep things fresh and engaging.

To truly nail a TikTok strategy, you need tools that help you stay organized.

Enter Loopify. A social media management tool that makes it easier to schedule, track engagement, and analyze performance across platforms.

Create a Loopify account today, and start streamlining your social media strategy!